

On my way to completing my Master Thesis: 'How to organize Accountable Marketing' I met a lot of experts in the field. I feel very honored that two of them took the time to have a book launch interview with me. Their insights are extremely helpful to understand the importance of marketing accountability. Thanks a lot Guy Powell and Laura Patterson for your cooperation and all the good work in assisting companies to get their marketing activities to an accountable level.
Wouldn't it be a good idea to create a course?