How satisfied is Management with your Marketing Effectiveness?
Get these 2 incredible inspiring books with ready to go strategies!
Become a Best-in-Class Marketer
Marketing is much more valuable than great creative and execution. Marketing must be at the top of short and long term sales achievement in a reliable and proven way. Marketers must build a marketing machine to deliver sales to meet and exceed the corporate sales plan with hard and fast predictability.
Guy Powell's Marketing Machine will help you do just that. Working from A to Z to collect the right data, to measure and model interim and final results, then to operationalize them so that marketing can be a reliable and predictable source of incremental sales to meet and exceed the corporate plan.
Increase Marketing EffectivenessHave you ever had the experience that Marketing was not taken (too) seriously? Does senior management 'take' a piece of the marketing budget when there is a setback elsewhere in the company during the year? How about being able to proof and present Marketing's added value to the company's bottom line?
By applying the accountability of marketing in your organization, you will be able to get the right appreciation for marketing. As a matter of fact most CEO's define Marketing as a critical part of developing strategy. The same CEO's claim that marketing has a hard time explaining the contribution to business results. .
