Why does one marketer outclass another when their skills and experience are similar? Join us to find out why Behavioural Suitability is the answer.
The mix of marketers enables the team to be accountable and successful. Marketing thrives or struggles according to the behavioural fit of each person to each job which impacts the collective strength of the team.
In this webinar we have covered:
- What are the main 'Facts & Figures' for Events as Marketing Strategy?
- How to define your Event's objectives?
- Which KPI's do you need and how to measure those?
- Let's do the work and show the Event ROI Math
- So you have the insights, now what is next?
- How can you implement the Event ROI process?
- Q and A (during the webinar or in a personal call)
In this Webinar you will get clear insights on how to 'evaluate' the brand building activities of your organization. This will lead to the process of 'brand valuation' as to make clear that branding is rather an investment! Marketers and Brand Managers will increase their appreciation by presenting the return on this investment.
How awesome was that: Laura Patterson and me being interviewed by Guy Powell. Both very well known in the field of marketing measurement and modeling.
May be you are already quite familiar with the concept of marketing accountability. So do download this 10 steps plan and start right away.
If you want to know everything about the (incremental) ROI of marketing, Jim Lenskold is definitely your man! In this webinar we go over the different aspects of ROI and explain the Accountable Marketing Cycle.
Here is the video taken at the book launch event in Holland. See next video here below for the Q & A session afterwards.
After my presentation a few questions were asked by the audience. If you are interested in learning why accountability of marketing became so important, do click on the button to download the free white paper: