In this webinar we will discuss some facts and figures, help you understand why ROI of (virutal) events is so important and how you will be able to measure the ROI.

Which information do you need to establish this and how to get the best insights for improvements.

We love to answer all you questions and as this webinar is limited to 45 minutes, you are more than welcome to schedule an online meeting to talk about your priorities when it comes to accountability of marketing in general and for Events in particular.

In this Webinar you will get clear insights on how to 'evaluate' the brand building activities of your organization. This will lead to the process of 'brand valuation' as to make clear that branding is rather an investment! Marketers and Brand Managers will increase their appreciation by presenting the return on this investment.

How awesome was that: Laura Patterson and me being interviewed by Guy Powell. Both very well known in the field of marketing measurement and modeling. 

May be you are already quite familiar with the concept of marketing accountability. So do download this 10 steps plan and start right away.

Download free white paper '10 Steps'

If you want to know everything about the (incremental) ROI of marketing, Jim Lenskold is  definitely your man! In this webinar we go over the different aspects of ROI and explain the Accountable Marketing Cycle. 

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Here is the video taken at the book launch event in Holland. See next video here below for the Q & A session afterwards.

After my presentation a few questions were asked by the audience. If you are interested in learning why accountability of marketing became so important, do click on the button to download the free white paper: