How awesome was that: Laura Patterson and me being interviewed by Guy Powell. Both very well known in the field of marketing measurement and modeling.
May be you are already quite familiar with the concept of marketing accountability. So do download this 10 steps plan and start right away.
If you want to know everything about the (incremental) ROI of marketing, Jim Lenskold is definitely your man! In this webinar we go over the different aspects of ROI and explain the Accountable Marketing Cycle.
Here is the video taken at the book launch event in Holland. See next video here below for the Q & A session afterwards.
After my presentation a few questions were asked by the audience. If you are interested in learning why accountability of marketing became so important, do click on the button to download the free white paper: