Harness the power of marketing accountability with a well-organized process of Pre- and Post ROI measurements. Have you ever discussed the incremental added value of marketing with your sales colleagues and your management team? Do you determine the size of your marketing budget and is this linked to your company's goals for the coming year, couple of months or weeks even? We are looking forward to assisting you in the process of deploying the critical concept of accountable marketing in your company.
Watch this short introduction where I explain de 4 main drivers for Marketing Accountability.