(Virtual) events take up to 25% of the marketing budget in both B2B and B2C companies. Despite this, only between 18% and 23% of marketing managers is able to calculate the ROI of the substantial part of their budget that goes to events. In the webinar we will cover these subjects:
- - What are the main 'Facts & Figures' for Events as Marketing Strategy?
- - How to define your Event's objectives?
- - Which KPI's do you need and how to measure those?
- - Let's do the work and show the Event ROI Math
- - So you have the insights, now what is next?
- - How can you implement the Event ROI process?
- - Q and A (during the webinar or in a personal call)
LearnWorlds
