Enjoy reading those books and do share your most important take aways!
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Management as well as marketers and brand managers are asking - if not demanding - insights on the returns of marketing investments. Guy Powell and Michiel van de Watering are working together for over a decade to assist organizations to get a grip on Marketing ROI.
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Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side.
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‘Yes! Marketing Accountability’ will assist you to evaluate and control the marketing performance in order to optimize the usage of your marketing budgets. It is not just a matter of reporting what has happened afterwards, but it has become necessary to have a clear estimate in advance of launching your marketing activities. As the ‘accountability of marketing’ is growing in popularity, you will find more books related to a certain part of this subject. In this book the author presents you a more holistic approach, from the ‘Why’, through the ‘How’ to the ‘What’. Throughout the chapters you will find examples and cases to illustrate practical value of the presented theory and concepts. This book shows sales people how their (better) cooperation with marketing will increase sales' results.
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