Enjoy reading those books and do share your most important take aways!
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Management as well as marketers and brand managers are asking - if not demanding - insights on the returns of marketing investments. Guy Powell and Michiel van de Watering are working together for over a decade to assist organizations to get a grip on Marketing ROI.
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Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side.
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