Welcome (back) to Accountable Marketing Expert and watch a couple of launching video's to get inspired on how to increase marketing effectiveness with accountability of marketing.

Never miss a live webinar again and subscribe to get your invitations!
Interview with Plannuh's Peter Mahony and kelsey krapf

Podcast: How to build your marketing team?

The next CMO podcast explores topics that are on the minds of forward-thinking marketing executives from leadership and strategy to emerging technologies. And we bring these topics to life by interviewing leading experts in their fields. The next CMO is sponsored by Plannuh makers of the world's first AI based marketing leadership platform.
In this episode, Kelsey and Peter speak to Michiel (founder and CEO of accountable marketing expert). And he's published his second book called 'YES! Accountable Marketing. Guy R. Powell added the foreword and a chapter about Modeling. Michiel is pretty focused on accountability and return on investment within marketing. So I'm sure you'll enjoy this conversation. 
Write your awesome label here.
ROI is thé KPI your senior management will understand. Get back in the boardroom,    Sign up here!  
Write your awesome label here.
Featuring Jan LOS

Marketing: Cost or Profit Center?

In this webinar Jan Los (CFO at Flik Hospitality Group USA) will answer this and other questions presented by me.
How crucial is it for your company, given the current era of Covid, that every marketing dollar spent meets the required return rate [actually it is called hurdle rate but I am not sure whether everybody knows that]. What are the key elements to successful financial planning and budgeting in marketing in order to make Finance happy? To what degree are marketing and finance cooperating to increase Customer Lifetime Value?

Jan and Michiel will elaborate on the importance of a successful cooperation between CFO and CMO. Especially as a lot of companies have cut back marketing budgets while dealing with the consequences of Covid 19 measures.
C'mon let's prove and present marketing's added value,    Sign up here!  
Featuring Steve Rogers

Webinar: How do you know if you have the right people in your marketing team?

Why does one marketer outclass another when their skills and experience are similar? Join us to find out why Behavioural Suitability is the answer.
The mix of marketers enables the team to be accountable and successful. Marketing thrives or struggles according to the behavioural fit of each person to each job which impacts the collective strength of the team.
We will explain three types we distinguish in any team with a deep dive on:
- Brand Manager
​​​​​​​- Event Specialist
- Social Media Specialist
Write your awesome label here.
Can you present and proof Marketing ROI? What would it mean to you if you can? Start today,    Sign up here!  
Write your awesome label here.
Featuring steven groves

Webinar ROI of Social Media

Social Media can not NOT be part of your marketing strategies. Very simply, when you do not take care of your brand on social media, your competitors will. They’ll get customers - that might be yours. Sales that were yours - are not anymore. What can you do? Get KPI data that they don’t. Learn how to assess the competition so you stop guessing.
As we now know, we CAN measure just about everything in digital marketing - it’s really easy to create an overload of data.
In this Webinar we will talk about the real Key Performance Indicators that matter, where you get them and most important, what to do next - when you understand the relevant metrics.

And what level of appreciation does marketing get in your company? Present Results,    Sign up here!  
Featuring Marty Huisman

Webinar ROI of Events

In this webinar we have covered:​​​​​​​
- What are the main 'Facts & Figures' for Events as Marketing Strategy?
- How to define your Event's objectives?
- Which KPI's do you need and how to measure those?
- Let's do the work and show the Event ROI Math
- So you have the insights, now what is next?
- How can you implement the Event ROI process?​
- Q and A​​ (during the webinar or in a personal call)
Write your awesome label here.
ROI is thé KPI your senior management will understand. Get back in the boardroom,    Sign up here!  
Write your awesome label here.
Featuring Steve Rogers

Top 10 behaviors and habits of
Accountable CMOs?

We all come to work with our own preferred behaviors and habits. It’s critical that Management and HR defines and understands a desired mix of behaviors. This mix enables the marketing team to be accountable and successful. Marketing thrives or struggles according to the behavioral fit of each person to each job. It impacts the collective strength of the team.
My guest for this webinar, Steve Rogers, will demonstrate two simple tools. These tools define the key behavioral requirements of two marketing roles. These requirements become the yardstick for future selection, promotion, transfer and development decisions.
Do you know the ROI of your branding strategies? (E)Valuate now,    Sign up here!  
Featuring Tony pace (masb) and stephen diorio (forbes) 

Carpe Brand Webinar

In this Webinar you will get clear insights on how to 'evaluate' the brand building activities of your organization. This will lead to the process of 'brand valuation' as to make clear that branding is rather an investment! Marketers and Brand Managers will increase their appreciation by presenting the return on this investment.

In cooperation with MASB and Forbes

Get your free copy of 'Proving the Value of the Brand'
Write your awesome label here.
C'mon let's prove and present marketing's added value,    Sign up here!  
Write your awesome label here.
Featuring  Jim Lenskold

Marketing ROI Webinar

If you want to know everything about the (incremental) ROI of marketing, Jim Lenskold is definitely your man! In this webinar we go over the different aspects of ROI and explain the Accountable Marketing Cycle. .



A solid Pre / Post ROI process will make marketing more effective,    Sign up here!  
Featuring Laura Patterson (Vision Edge Marketing) and Guy Powell (ProRelevant)

Complete book launch interview

How awesome was that: Laura Patterson and me being interviewed by Guy Powell. Both very well known in the field of marketing measurement and modeling.
May be you are already quite familiar with the concept of marketing accountability. So do download this 10 steps plan and start right away.

Get your free copy of our white paper '10 steps to get started with accountability'.
Write your awesome label here.
A solid Pre / Post ROI process will make marketing more effective,    Sign up here!  
Write your awesome label here.

Live Book launch presentation

Here is the video taken at the book launch event in Holland. See next video here below for the Q & A session afterwards.
A solid Pre / Post ROI process will make marketing more effective,    Sign up here!  

Q & A session at the book launch party

After my presentation a few questions were asked by the audience. If you are interested in learning why accountability of marketing became so important, do click on the button to download the free white paper:
The 4 main drivers for accountable marketing.
Write your awesome label here.
Created with