Let us support you and your team on your trajectory
to a highly appreciated marketing team
Accountable Marketing Course Catalogue
This is the perfect place to start. Browse through our courses and coaching services catalogue, choose a course that reflects your needs best and start learning cutting edge accountable marketing processes, based on our years of practices.
Courses & Books
YES! Accountable Marketing - Book
Accountability For Results Driven Marketing
Michiel van de Watering
$20
Partly based on the book: "YES! Accountable Marketing"
Pre and Post Marketing ROI Training
With this easy to follow training you will be able to install your own Pre and Post Marketing ROI process.
Michiel L.J. van de Watering
$4995
$3997
Marketing Effectiveness Mastery Program
This 3 months program has been developed to deploy accountable marketing in your way of working.
We will work together to make sure you (and your team) are capable of providing insights on the ROI of marketing strategies. This will enable the improvement of marketing effectiveness and the respect for marketing. The management board will understand that downsizing the marketing budget has consequences on the company's goals. Thus, marketing will get even more budget whenever they present a promising strategy accompanied by a so called 'Pre-ROI' matching or outperforming the hurdle rate.
Michiel van de Watering
$14400
Pre/Post Marketing ROI Workshop
In this interactive workshop we discuss your marketing plan. Where and how can we add ROI checkpoints. By comparing your estimated and actual ROI we create insights to increase marketing results.
$797
$497
Packaged Books Deal
Management as well as marketers and brand managers are asking - if not requesting - insights on the returns of marketing investments. Guy Powell and Michiel van de Watering are working together for over a decade to assist organizations to get a grip on Marketing ROI.
$61.74
$40
Marketingplan Review
Too often marketing plans and business strategy are out of sync. This workshop is to review how to increase alignment and insert 'accountability'.
$1497
Who we are
We are committed to creating and continuously improving effective learning and coaching methods to diverse businesses as marketing and management need to show the actual effect of marketing efforts to the company's bottom line .
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