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Accountable Marketing Course Catalogue
This is the perfect place to start. Browse through our courses and coaching services catalogue, choose a course that reflects your needs best and start learning cutting edge accountable marketing processes, based on our years of practices.
Courses & Books
Pre and Post Marketing ROI Training
With this easy to follow training you will be able to install your own Pre and Post Marketing ROI process.
Michiel L.J. van de Watering
The Accountability of Marketing
In this training program you will learn to proof and present Marketing's added value to your company's bottom line.
Michiel van de Watering
Too often marketing plans and business strategy are out of sync. This workshop is to review how to increase alignment and insert 'accountability'.
Packaged Books Deal
Management as well as marketers and brand managers are asking - if not requesting - insights on the returns of marketing investments. Guy Powell and Michiel van de Watering are working together for over a decade to assist organizations to get a grip on Marketing ROI.
Pre/Post Marketing ROI Workshop
In this interactive workshop we discuss your marketing plan. Where and how can we add ROI checkpoints. By comparing your estimated and actual ROI we create insights to increase marketing results.
Who we are
We are committed to creating and continuously improving effective learning and coaching methods to diverse businesses as marketing and management need to show the actual effect of marketing efforts to the company's bottom line .
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