In this interactive workshop we discuss your marketing plan. Where and how can we add ROI checkpoints? By comparing your estimated and actual ROI we create insights to increase marketing results.
Just like the accountable marketing cycle in this picture, how well is the organization aligned with the business strategy and how does marketing support this? No matter what the exact strategy is, let's just call it 'campaigns' to grow your company in one
of three directions:
- Get more customers
- Keep your customers
- Increase their share of wallet