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'YES! Accountable Marketing'

Accountability For Results Driven Marketing

From business owner to marketing manager and CEO, we all agree that Marketing is ‘Key’ for a company’s strategy. However this does not mean that your marketing plan has a clear link with your company’s business plan. We are all seeking to grow in three
directions:
  • getting more customers; acquisition
  • increasing their life time value; retention
  • develop the share of wallet; up and cross selling

‘Yes! Marketing Accountability’ will assist you to evaluate and control the marketing performance in order to optimize the usage of your marketing budgets. It is not just a matter of reporting what has happened afterwards, but it has become necessary to have a clear estimate in advance of launching your marketing activities.As the ‘accountability of marketing’ is growing in popularity, you will find more books related to a certain part of this subject. In this book the author presents you a more holistic approach, from the ‘Why’, through the ‘How’ to the ‘What’. With this book you will be able to organize accountable marketing in your company profitably.
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