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Michiel van de Watering
The tutor of this course.
Michiel started his company 'Accountable Marketing BV' back in 2004 as he wanted increase the status of Marketers - no matter what their exact function title is. Through his experiences Michiel has found out that successful marketing organizations have one thing in common: they track, measure and report on all marketing campaign results. By doing this Michiel has sometimes saved budgets, that would have been wasted, and he has increased revenue by re-allocate budget to the most profitable campaigns. Now he has put everything together in this course to assist Marketers in getting the best return out of their strategies and campaigns.
Contents of this Course
Week / Subject 1. How Marketing Accountability has become so important?
2. Improve your processes with The Accountable Marketing Cycle
3. Understand the similarities for B2C, B2B, ATL and BTL
4. How to set your hurdle rate for Return On Marketing Investments?
5. Which Pre and Post ROI information do you need?
6. What insights can you get from estimated and actual results?
7. Create your own Pre
Post ROI
analysis In week 3 and 7 we offer an online group coaching meeting to exchange experiences and learn from each member's insights. Part of this course is the use of a complimentary online Pre/Post ROI analysis app as shown on this image.
Take your marketing effectiveness to the next level!
We value your feedback very much and you are invited to a group coaching call in week 3 and week 7. In this call we are sharing insights and experiences with those who participate in the call. Furthermore should you need any further explanation we will respond to your queries by e-mail at short notice. As mentioned above you will receive a link to the online Pre / Post ROI analysis app to compare your first campaign results.
Let's get started to increase your marketing effectiveness right away!
Sign up today
May be this app is a bit too much and too overwhelming, it is just for you to play with and see how this might help your organization to increase marketing effectiveness.
The app consists of the following 'tabs':
Budgets and costs, where you can enter the costs of your campaign when you design it (Pre ROI) and once you have ran the campaign (Post ROI)
Pre ROI, here you enter the conversion % you foresee in every step of your funnel - the numbers are calculated
Post ROI, enter the real numbers that you have measured - the percentages are calculated
PrePost analysis, is showing you the differences between the Pre and Post ROI
Fields explained, telling you what is meant with all the fields in the seperate tabs
Take your marketing effectiveness to the next level!
We value your feedback very much and you are invited to a group coaching call in week 3 and week 7. In this call we are sharing insights and experiences with those who participate in the call. Furthermore should you need any further explanation we will respond to your queries by e-mail at short notice. As mentioned above you will receive a link to the online Pre / Post ROI analysis app to compare your first campaign results.
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