How To Increase Your Marketing ROI While Spending Less Budget.

The effective marketing method for your way of working to increase profitability!

Get Marketing Back Into The Boardroom!

Proof And Present Marketing's Added Value!

Show What Results Marketing Investments Generate!

(Virtual) events take up to 25% of the marketing budget in both B2B and B2C companies. Despite this, only between 18% and 23% of marketing managers is able to calculate the ROI of the substantial part of their budget that goes to events.

In this webinar Marty Huisman has been my Guest. She has 30+ years of international marketing experience. in the past 15 years she has focused on the contribution of events to marketing results and on the event technology that can support measuring and analyzing event ROI. Marty enables organizations to let Event ROI excel and has a very broad experience with MarTech to support this objective.

Watch the replay here!

Michiel van de Watering

The tutor of this course.

Michiel started his company 'Accountable Marketing BV' back in 2004 as he wanted increase the status of Marketers - no matter what their exact function title is. Through his experiences Michiel has found out that successful marketing organizations have one thing in common: they track, measure and report on all marketing campaign results. By doing this Michiel has sometimes saved budgets, that would have been wasted, and he has increased revenue by re-allocate budget to the most profitable campaigns.
Now he has put everything together in this course to assist Marketers in getting the best return out of their strategies and campaigns.

Week / Subject
1. How Marketing Accountability has become so important?

2. Improve your processes with The Accountable Marketing Cycle

3. Understand the similarities for B2C, B2B, ATL and BTL

4. How to set your hurdle rate for Return On Marketing Investments?

5. Which Pre and Post ROI information do you need?

6. What insights can you get from estimated and actual results?

7. Create your own Pre Post ROI analysis
In week 3 and 7 we offer an online group coaching meeting to exchange experiences and learn from each member's insights.
Part of this course is the use of a complimentary online Pre/Post ROI analysis app as shown on this image.

Take your marketing effectiveness to the next level!

We value your feedback very much and you are invited to a group coaching call in week 3 and week 7. In this call we are sharing insights and experiences with those who participate in the call. Furthermore should you need any further explanation we will respond to your queries by e-mail at short notice. As mentioned above you will receive a link to the online Pre / Post ROI analysis app to compare your first campaign results.

Course Contents

May be this app is a bit too much and too overwhelming, it is just for you to play with and see how this might help your organization to increase marketing effectiveness.

The app consists of the following 'tabs':

Budgets and costs, where you can enter the costs of your campaign when you design it (Pre ROI) and once you have ran the campaign (Post ROI)
Pre ROI, here you enter the conversion % you foresee in every step of your funnel - the numbers are calculated
Post ROI, enter the real numbers that you have measured - the percentages are calculated
PrePost analysis, is showing you the differences between the Pre and Post ROI
Fields explained, telling you what is meant with all the fields in the seperate tabs

Take your marketing effectiveness to the next level!

We value your feedback very much and you are invited to a group coaching call in week 3 and week 7. In this call we are sharing insights and experiences with those who participate in the call. Furthermore should you need any further explanation we will respond to your queries by e-mail at short notice. As mentioned above you will receive a link to the online Pre / Post ROI analysis app to compare your first campaign results.

How To Increase Your Marketing ROI While Spending Less Budget.

The effective marketing method for your way of working to increase profitability!

Get Marketing Back Into The Boardroom!

Proof And Present Marketing's Added Value!

Show What Results Marketing Investments Generate!

Let's get started to increase your marketing effectiveness right away!

Webinar YES! Optimize the ROI of your (virtual) events!

Contents of the 'Pre/Post Marketing ROI' Course

Take your marketing effectiveness to the next level!

Course Contents

Let's get started to increase your marketing effectiveness right away!

May be this app is a bit too much and too overwhelming, it is just for you to play with and see how this might help your organization to increase marketing effectiveness.

Take your marketing effectiveness to the next level!

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How To Increase Your Marketing ROI While Spending Less Budget.

The effective marketing method for your way of working to increase profitability!

Get Marketing Back Into The Boardroom!

Proof And Present Marketing's Added Value!

Show What Results Marketing Investments Generate!

Let's get started to increase your marketing effectiveness right away!

Webinar YES! Optimize the ROI of your (virtual) events!

Contents of the 'Pre/Post Marketing ROI' Course

Take your marketing effectiveness to the next level!

Course Contents

Let's get started to increase your marketing effectiveness right away!

May be this app is a bit too much and too overwhelming, it is just for you to play with and see how this might help your organization to increase marketing effectiveness.

Take your marketing effectiveness to the next level!

Click "Edit Contents" and start uploading your learning material.

Select a course first to display its contents.

No available contents for

Registro y Pago

Registro

Producto

There are no free, paid or coming soon courses in your school yet.Why don't you create one?

Oops, your school's owner is working hard preparing the courses for you.

Oops, you haven't created any courses yet.

No blog posts found in your blog. Why don't you create one?

There are no free, paid or coming soon courses in your school yet.
Why don't you create one?